Afra Flowers | Corporate Branding


The visual identity for Afra Flowers is the answer to the set of attributes which the brand has to promote for a correct placement on the market. The name AFRA is transposed in a word formed out of the initials of 4 words: Floral Art, Authentic Refinement. The slogan “Flowers with art” represents an elegant solution for the rendering of the idea of “floral art” put into the service of the clients.

The visual identity Afra Flowers starts from presenting a graphic symbol of the mandala type, polychrome and adaptable, which expresses the skill, the art of creating authentic floral arrangements.