fistiQ | Corporate Rebranding
Q: What does the new fistiQ positioning mean? A: fistiQ is all-Qnowing regarding beauty, it’s a parlour dedicated to beauty, an authentic Beauty Center where you questions are not left unanswered. The central element for the fistiQ repositioning is the conversion of the letter Q from the current logo into the new symbol for communication. fistiQ talks about you! That which already exists in the brand’s DNA gets to develop with it’s entire might for communication, persuasion and openness. Q stands for question, and is used as an image followed by two points, with advertorial of the type: “What is the solution for dry hair?” followed by the response from the parlour. fistiQ manages in this way, after 10 years of experience, to highlight the essence of its’ activity, transposed into a symbol that opens communication.