Smart HR | Corporate Branding
A contemporary Brand Identity, with an easy graphical intervention symbolizing the multitude of activities of Smart HR. The polichromy, the modular nature of the visual structure creatively interprets the context and activity field of the firm, the inspirational elements being navigation, orientation, mapping, convergence and polymorphism. The font that is used for the SMART logo is personalized, a font that offers legibility and marks the brands’ orientation towards directions of contemporary communication. Thus, the icon stylizes a rose of winds, a compass, as a symbol of orientation, of finding the fitting professional directions. Every direction is marked differently from a chromatic standpoint, according to the specific field of the HR discipline.